Apple and US developers agree on App Store improvements that will assist companies and retain a wonderful experience for users.


Apple announced today that it will make changes to the App Store in response to a class-action complaint launched by US developers. The parameters of the agreement will help make the App Store an even better business opportunity for developers while maintaining the safe and trusted marketplace that customers know and appreciate. Apple is grateful for the developer opinions and ideas that helped shape the agreement, and it respects the ongoing court review process that is currently taking place.

As part of the deal, Apple emphasises that developers can communicate purchase options with customers outside of their iOS app; extends the price points developers can provide for subscriptions and premium apps, and creates a new fund to assist eligible US developers. The revisions are part of Apple’s ongoing efforts to make the App Store a better marketplace for both customers and developers, which has been ongoing for years.

According to Apple Fellow Phil Schiller, the App Store has been a financial success since its inception. “We would like to thank the developers who worked with us to reach these agreements in support of the App Store’s goals and to the benefit of all of our users.

Apple Providing Small Developers with Even more Flexibility and Resource

A testament to the popularity of the App Store Small Business Program, Apple and the developers have decided to keep it in its current form for at least three more years. Larger developers must pay the regular App Store commission on app purchases and in-app payments if they make more than $1 million a year.

For as long as there has been an App Store Search, the goal has been to make it as easy as possible to locate apps. Apple has agreed that its Search results would continue to be based on objective criteria including downloads, star ratings, text relevancy, and user behaviour signals, as requested by developers. The present App Store Search mechanism will remain in place for at least the next three years under the deal.

Apple also clarifies that developers may communicate payment method information outside of their iOS app via communications, like email, in order to provide them with even more options in reaching their consumers. In almost the same vein as ever, developers will not be obligated to pay Apple a commission on sales made outside of their app or the App Store. Users must consent to the message and have the ability to opt out if they do not want to receive the information.

Moreover, Apple will increase the number of subscriptions, in-app purchases and premium applications accessible to developers from 100 to 500. In the future, the developers will be allowed to establish their own rates.

As before, Apple will let developers appeal the denial of an app if they believe it has been unfairly treated, a procedure that has proven to be effective. This will assist developers to understand how the appeals process works, and Apple has promised to offer more information on the App Review website.

A significant lot of information regarding the App Store has been added to in recent years. Based on that information, Apple has agreed to publish an annual transparency report containing meaningful statistics about the app review process, including the number of apps rejected for various reasons, the number of customer and developer accounts that have been deactivated, objective data regarding search queries and results, and the number of apps that have been removed from the app store.

As a result of COVID-19, Apple will also create a fund to support small US developers. Each of the 99 per cents of US developers who had an account between June 4, 2015, and April 26, 2021, must have made $1 million or less from the US marketplace for all of their apps. Detailed information will be released at a later date